At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look—helping girls raise their self-esteem and realize their full potential.
Our global research shows six out of 10 girls are so concerned with the way they look that they actually opt out of participating fully in daily life—from going swimming and playing sports to visiting the doctor, going to school, or even giving their opinions. We also know that as many as nine out of 10 girls want to change something about their appearance. Clearly something needs to be done—and that's where we come in.